| full reference: | Horeni, O., Arentze, T.A., Timmermans, H.J.P. and Dellaert, B.G.C. 2008. "INTERVIEW TECHNIQUES FOR MEASURING INDIVIDUALS’ MENTAL REPRESENTATIONS IN SPACE-TIME CHOICES." In: Proceedings International Conference on Design & Decision Support Systems. Leende, The Netherlands, CD-ROM: Steering Committee for the International Conference on DDSS. |
| A better exploration of human decision making is a necessary condition to understand individual activity-travel choices. With the advent of mental model theory a conceptual framework of individuals’ causal knowledge of the environment and its links to the behavioural choice outcome was available. Accordingly, interview techniques had been developed in order to elicit mental representations from individuals’ mind. Although these techniques delivered reliable and useful results, it turned out quickly, that they could not be applied to large-scale surveys. Hence, this paper will report on the development of three IT-based interview techniques, which are promising avenues to measure mental representations in an efficient and flexible way. |
