Decision tables
| publication year: | 2007 |
| full reference: | van Middelkoop, M., Arentze, T.A., Borgers, A.W.J. and Timmermans, H.J.P. 2007. "Decision tables." Journal of travel and tourism marketing. vol. 21. no. 4. 109-120. |
| This article discusses an alternative approach in analyzing and modelling consumer decision processes: decision tables. Decision tables represent means of formalizing choice rules or heuristics. The focus of this approach thus is not on quantitative, probabilistic relationships between a set of explanatory variables and choice probabilities but on a set of conditions and states that lead to particular actions. Decision tables have therefore been primarily used in the context of rule-based simulation models of consumer choice behaviour. | |
| more information: | http://dx.doi.org/10.1300/J073v21n04_08 |
| metis id: | 213702 |
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